Founded by Vietnamese collectors who simply appreciate Japanese craftsmanship, NẾP is not just a store. It is a tribute to time, a place where past and future coexist in the pleats of a garment.

In Vietnamese, NẾP (noun) carries layers of meaning. It is the crease of a garment (nếp áo), the carefully folded fabric of a headscarf (nếp khăn), the rhythm of a life shaped by tradition (nếp sống). It is also (nếp nhăn)—the fine line etched on a visage, the subtle imprints of time that speak not just of age but of experience, beauty, and life fully lived. These folds—on fabric, on skin, in memory—are not signs of wear but of memory.

At NẾP,  we curate garments that exist beyond fashion’s fleeting cycles—rare and iconic pieces from Issey Miyake, Yohji Yamamoto, Comme des Garçons, and other masters of Japanese design. Their work is a dialogue between structure and movement, between the avant-garde and the traditional, between what is carefully constructed and what is left to flow freely.

Yet a garment is never truly complete until it is worn. It adapts, transforms, and folds into the life of its wearer.

NẾP is for those who appreciate what is old yet never outdated, who understand that true elegance lies in the details, in the craftsmanship, in the silent poetry of a perfect pleat.

Because in the end, fashion is not about what is new. It is about what endures. And in every NẾP, there is a story waiting to unfold.